http://www.frankrimerman.com/blog Frank, Rimerman + Co. LLP Fri, 06 Apr 2012 00:07:32 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.frankrimerman.com/blog/index.php/selling-wine-direct-to-customers-harder-then-it-sounds/comment-page-1/#comment-2 Bobby Cintolo Fri, 06 Apr 2012 00:07:32 +0000 http://www.frankrimerman.com/blog/?p=59#comment-2 You hit the nail on the head with this article. Consistency is what separates one winery/merchant using social media from another. Targeting Millennials should be a major priority of every winery, large or small. I agree, the best way to do this is by creating “romanticism and the opportunity for a consumer to get to really know a winery and its wines on a more personal level” by holding exclusive events and discussing that detail the “how” behind the wine, the process, and the winery. These connections or experiences will be longer lasting and more recognizable than a TV, Magazine Ad, or email. Thanks for the perspective. 
-Bobby



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